Clicks Communicator: the BlackBerry-style keyboard phone defying the RAM crisis

The Clicks Communicator just got a spec bump that asks the uncomfortable question: what RAM crisis? While the rest of the industry trims memory to cut costs, the BlackBerry-style Android phone is upping the ante and becoming more tempting than ever.

Context: the RAM-cutting trend

For years, phone makers have turned memory management into a balancing act: 6 GB became the new minimum and 8 GB the mid-range standard. The official line is system efficiency, but the real driver is cost pressure in a saturated market. Clicks, which started as a keyboard case for iPhone and later jumped to a full Android phone, has always gone against the grain.

Details: more RAM, same price

The Clicks Communicator has moved from its initial specs to a model with 12 GB of RAM (up from the 8 GB originally announced) and 256 GB of storage. The processor stays a mid-range Snapdragon, but the memory now competes with flagships. According to Android Authority, the change comes with no official price increase and pre-orders are already open. The play is clear: if the physical keyboard is the hook, RAM is the rational argument to justify the purchase.

Analysis: who wins and who loses

Clicks wins because it turns a limitation (being a niche) into a product message: "we don't cut where others do." Traditional manufacturers look bad, especially those selling 8 GB at a premium and calling efficiency a feature. My take: the move is smart, but it's also an admission that the software needs muscle to compensate for a processor that isn't top-tier. If the real-world experience doesn't deliver, those 12 GB will be just a number on a spec sheet.

Implications: the ripple effect

If Clicks proves there's demand for an Android phone with a physical keyboard and generous specs, others might explore the niche. It also pushes back on the "RAM crisis" narrative: if a small project can afford 12 GB, the big players will have to explain their cuts better. In the short term, the Communicator cements itself as the most interesting phone for BlackBerry nostalgics who don't want to give up modern Android.

The real test will be whether users buy the idea that more RAM fixes the experience, or if the keyboard remains the only reason to pick it.

Source: Android Authority